Wizikey vs Impact: Which Platform Gives You Smarter Media Intelligence?

1. Overview

Impact offers entry-level media monitoring—mostly focused on visibility, alerts, and basic reporting. It’s often seen as a simpler, budget-friendly choice for brands just starting out with PR tracking.

Wizikey, in contrast, was designed for fast-scaling teams and enterprises that need AI-powered intelligence, integrated campaign tools, and multi-market monitoring—all in one place.

2. Feature-by-Feature Comparison

Feature	Wizikey	Impact
Ease of Use	Modern UI, guided onboarding	Basic interface
Media Monitoring	Global + regional, across print, online, TV	Primarily national/print focus
AI-Powered Reporting	Automated insights, coverage scoring, trends	Manual summaries, limited depth
Campaign Tools	Plan, tag, and track campaigns end-to-end	Not supported
Compliance Support	SEBI-ready alerts, exportable reports	Not built for compliance
Collaboration	Unlimited users, shared dashboards	Limited user access
Paid PR Integration	Built-in paid media features	Not available

3. What Customers Say

Brands that outgrow Impact often move to Wizikey for:

• Deeper media intelligence beyond just visibility
• Smarter automation in reporting and outreach tracking
• The ability to manage campaigns, not just monitor them
• Scalable, multi-user access without per-seat pricing

Wizikey becomes the natural next step for teams ready to move from reactive tracking to proactive communication.

4. Where Wizikey Stands Out

• AI-Driven Insights: Get instant reports with top coverage, sentiment, key journalists, and share of voice.
• Integrated Workflows: Plan, tag, and evaluate campaigns from the same dashboard.
• Compliance-Ready: Especially useful for listed companies and finance teams needing audit-grade documentation.
• No Seat-Based Limits: Everyone from the intern to the CMO can access and contribute—without license worries.

5. Who Should Choose Which?

Choose Wizikey if you:

– Need full-stack PR measurement, not just media tracking
– Want campaign and coverage workflows in one place
– Are scaling across geographies or into regulated markets
– Prefer AI reports and unlimited user access

Impact may suit you if:

• You’re looking for a simple media monitoring tool with basic visibility
• Your current needs don’t yet require campaign measurement or global coverage
  

Final Verdict

Impact covers the basics—but Wizikey gives you a complete, intelligence-led media platform that scales with your communication goals. If you’re serious about measurement, automation, and cross-functional PR workflows, Wizikey is built for you.

👉 Want to see Wizikey in action? book a Demo and we’ll share a walkthrough tailored to your brand.